Question 1

What does a performance marketing agency do?

Accepted Answer

A performance marketing agency helps businesses acquire customers and generate measurable revenue through paid advertising, creative strategy, conversion optimisation and data.Inso Digital builds customer acquisition systems across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads and other paid channels, with performance measured against outcomes such as profitable customers, qualified leads, pipeline and revenue , not just clicks or impressions.

Question 2

What makes Inso Digital different from other performance marketing agencies?

Accepted Answer

Inso Digital does more than manage advertising accounts.We connect customer research, offers, creative strategy, paid media, landing pages, conversion tracking, CRM data and customer economics into one performance marketing system.Instead of simply trying to lower CPC or CPL, we identify what is actually limiting growth and optimise toward profitable customer acquisition, qualified pipeline and sustainable revenue growth.

Question 3

Do you work with both B2B and DTC/eCommerce businesses?

Accepted Answer

Yes. Inso Digital provides performance marketing for both B2B companies and B2C/DTC brands.For DTC and eCommerce, we focus on profitable new-customer acquisition, conversion rate, average order value and customer lifetime value.For B2B, we focus on qualified leads, opportunities, pipeline and customer acquisition cost, rather than generating large volumes of low-quality leads.

Question 4

Which paid advertising platforms does Inso Digital manage?

Accepted Answer

We build and manage campaigns across platforms including Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads and Microsoft Advertising.Each channel has a different role. Google can capture existing demand, while Meta and TikTok can create and convert demand. LinkedIn can reach specific B2B decision-makers.We select platforms based on where your customers discover, research and buy, rather than forcing every client into the same media plan.

Question 5

Is Google Ads or Meta Ads better for my business?

Accepted Answer

It depends on how your customers buy.Google Ads is particularly powerful when people are already searching for your product, service or solution. Meta Ads is strong for creating demand, reaching new audiences and using creative to generate interest before someone actively searches.For many businesses, the strongest strategy combines both: Meta creates demand and Google captures it.

Question 6

How does Inso Digital generate better-quality B2B leads?

Accepted Answer

We optimise beyond the form submission.For B2B lead generation, we connect advertising performance with lead qualification, CRM data, opportunities, sales outcomes and customer value wherever possible.That allows us to identify which campaigns actually produce commercially valuable prospects instead of teaching advertising algorithms to generate the cheapest possible leads.The goal is qualified pipeline , not inflated lead volume.

Question 7

How do you acquire profitable DTC and eCommerce customers?

Accepted Answer

We combine paid media, creative testing, offers, landing-page optimisation and customer economics.Campaigns are evaluated against metrics such as new-customer acquisition cost, conversion rate, contribution margin, average order value and repeat purchase behaviour.This means we don't scale advertising simply because platform ROAS looks good. We scale when the underlying customer economics support profitable growth.

Question 8

Do you create ad creatives as well as manage paid media?

Accepted Answer

Yes. Creative strategy is a core part of performance marketing at Inso Digital.We research customer problems, desires, objections, awareness levels and buying motivations before developing creative concepts for platforms such as Meta and TikTok.Rather than producing dozens of nearly identical ads, we test materially different angles, offers, mechanisms, proof, hooks and formats to learn what actually makes customers buy.That aligns directly with your creative-testing framework.

Question 9

Can you improve our landing pages and conversion rate?

Accepted Answer

Yes. Driving more traffic does not help if the website fails to convert it.We analyse message match, offers, page structure, calls to action, trust signals, forms, checkout friction and customer objections to identify where potential customers are dropping out.Improving conversion rate can increase customers and revenue without requiring the same increase in advertising spend.

Question 10

What if our ads are getting clicks but not sales?

Accepted Answer

More clicks are not always the answer.If advertising generates traffic without enough customers, the problem may be the offer, audience quality, creative message, landing page, pricing, trust, checkout, qualification or sales process.We diagnose the entire acquisition journey before deciding what needs changing.Performance problems are not automatically media-buying problems.

Question 11

How does Inso Digital measure performance marketing results?

Accepted Answer

We measure performance against business outcomes rather than relying only on advertising-platform metrics.Depending on the business, this can include customer acquisition cost (CAC), qualified cost per lead, conversion rate, pipeline, revenue, ROAS, contribution margin, payback period and customer lifetime value (LTV).Platform attribution helps optimise campaigns. CRM, ecommerce and financial data help determine whether marketing is actually creating valuable growth.

Question 12

How much should a business spend on paid advertising?

Accepted Answer

There is no universal advertising budget.The right paid-media budget depends on factors including customer value, margins, target CAC, cost per click, conversion rate, sales cycle and available demand.We normally work backwards from business economics to establish an acceptable acquisition cost and then invest enough to generate meaningful conversion data.Our approach is test → learn → prove → scale, rather than scaling spend based on assumptions.

Question 13

How long does performance marketing take to work?

Accepted Answer

The timeframe depends on the business model and buying cycle.An eCommerce brand generating daily purchases can often produce useful data much faster than a high-ticket B2B company with a multi-month sales cycle.We first aim to collect enough reliable data to determine what is working, why it is working and whether the economics justify scaling.

Question 14

Which industries does Inso Digital work with?

Accepted Answer

Inso Digital's performance marketing approach is designed to work across multiple industries because the strategy begins with the customer, economics, offer and buying journey, rather than an industry template.Strategies can therefore be adapted for sectors including eCommerce, SaaS, financial services, hospitality, travel, property, healthcare, education, beauty, professional services, home services and other B2B and B2C businesses.

Email & Lifecycle Marketing

You already paid to acquire them Make every customer worth more

We build email, CRM and lifecycle systems that turn leads into customers, first-time buyers into repeat buyers, and inactive customers back into revenue powered by data, strategy and AI where it creates real value.

Trusted by Ambitious Brands View Case Studies → Meta Ads · Google Ads · TikTok Ads · LinkedIn Ads · Creative Content

A lifecycle email system built around growth

Increase Revenue

Improve Retention

Build Better Relationships

From first touch to lifelong customer

01 · Capture

02 · Activate

04 · Retain

05 · Grow

06 · Win Back

07 · Refer

You Are Unique

What We Build

Welcome & Activation

Turn a new subscriber, lead, trial or customer into an activated relationship.

Abandonment & Recovery

Recover valuable intent before it disappears.

Retention & Habit

Keep customers engaged after the first conversion instead of reacquiring them again.

Welcome & Activation

Turn a new subscriber, lead, trial or customer into an activated relationship.

Win-back & Reactivation

Reconnect when a customer or lead has gone quiet and the reason to act is relevant again.

Cross-sell & Upsell

Use customer context to recommend the next relevant product, service or plan.

Welcome & Activation

Turn a new subscriber, lead, trial or customer into an activated relationship.

Referral & Advocacy

Use positive customer moments to create the next customer.

Ai where it helps

Use AI to improve decision Not to generate noise

Our Process

A structured approach to measurable lifecycle growth

We start with the customer journey and economics, then build only what is worth building

Discover

Diagnose

Build

Optimise

Scale

Find the lifecycle opportunities hiding inside your existing customer base

FAQ

Questions before we start

Frequently asked questions

What does a performance marketing agency do?

What makes Inso Digital different from other performance marketing agencies?

Do you work with both B2B and DTC/eCommerce businesses?

Which paid advertising platforms does Inso Digital manage?

Is Google Ads or Meta Ads better for my business?

How does Inso Digital generate better-quality B2B leads?

How do you acquire profitable DTC and eCommerce customers?

Do you create ad creatives as well as manage paid media?

Can you improve our landing pages and conversion rate?

What if our ads are getting clicks but not sales?

How does Inso Digital measure performance marketing results?

How much should a business spend on paid advertising?

How long does performance marketing take to work?

Which industries does Inso Digital work with?

You already paid to acquire them
Make every customer worth more

Trusted by Ambitious Brands
View Case Studies →

Meta Ads · Google Ads · TikTok Ads · LinkedIn Ads · Creative Content

Use AI to improve decision
Not to generate noise