Question 1

What does a performance marketing agency do?

Accepted Answer

A performance marketing agency helps businesses acquire customers and generate measurable revenue through paid advertising, creative strategy, conversion optimisation and data.Inso Digital builds customer acquisition systems across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads and other paid channels, with performance measured against outcomes such as profitable customers, qualified leads, pipeline and revenue , not just clicks or impressions.

Question 2

What makes Inso Digital different from other performance marketing agencies?

Accepted Answer

Inso Digital does more than manage advertising accounts.We connect customer research, offers, creative strategy, paid media, landing pages, conversion tracking, CRM data and customer economics into one performance marketing system.Instead of simply trying to lower CPC or CPL, we identify what is actually limiting growth and optimise toward profitable customer acquisition, qualified pipeline and sustainable revenue growth.

Question 3

Do you work with both B2B and DTC/eCommerce businesses?

Accepted Answer

Yes. Inso Digital provides performance marketing for both B2B companies and B2C/DTC brands.For DTC and eCommerce, we focus on profitable new-customer acquisition, conversion rate, average order value and customer lifetime value.For B2B, we focus on qualified leads, opportunities, pipeline and customer acquisition cost, rather than generating large volumes of low-quality leads.

Question 4

Which paid advertising platforms does Inso Digital manage?

Accepted Answer

We build and manage campaigns across platforms including Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads and Microsoft Advertising.Each channel has a different role. Google can capture existing demand, while Meta and TikTok can create and convert demand. LinkedIn can reach specific B2B decision-makers.We select platforms based on where your customers discover, research and buy, rather than forcing every client into the same media plan.

Question 5

Is Google Ads or Meta Ads better for my business?

Accepted Answer

It depends on how your customers buy.Google Ads is particularly powerful when people are already searching for your product, service or solution. Meta Ads is strong for creating demand, reaching new audiences and using creative to generate interest before someone actively searches.For many businesses, the strongest strategy combines both: Meta creates demand and Google captures it.

Question 6

How does Inso Digital generate better-quality B2B leads?

Accepted Answer

We optimise beyond the form submission.For B2B lead generation, we connect advertising performance with lead qualification, CRM data, opportunities, sales outcomes and customer value wherever possible.That allows us to identify which campaigns actually produce commercially valuable prospects instead of teaching advertising algorithms to generate the cheapest possible leads.The goal is qualified pipeline , not inflated lead volume.

Question 7

How do you acquire profitable DTC and eCommerce customers?

Accepted Answer

We combine paid media, creative testing, offers, landing-page optimisation and customer economics.Campaigns are evaluated against metrics such as new-customer acquisition cost, conversion rate, contribution margin, average order value and repeat purchase behaviour.This means we don't scale advertising simply because platform ROAS looks good. We scale when the underlying customer economics support profitable growth.

Question 8

Do you create ad creatives as well as manage paid media?

Accepted Answer

Yes. Creative strategy is a core part of performance marketing at Inso Digital.We research customer problems, desires, objections, awareness levels and buying motivations before developing creative concepts for platforms such as Meta and TikTok.Rather than producing dozens of nearly identical ads, we test materially different angles, offers, mechanisms, proof, hooks and formats to learn what actually makes customers buy.That aligns directly with your creative-testing framework.

Question 9

Can you improve our landing pages and conversion rate?

Accepted Answer

Yes. Driving more traffic does not help if the website fails to convert it.We analyse message match, offers, page structure, calls to action, trust signals, forms, checkout friction and customer objections to identify where potential customers are dropping out.Improving conversion rate can increase customers and revenue without requiring the same increase in advertising spend.

Question 10

What if our ads are getting clicks but not sales?

Accepted Answer

More clicks are not always the answer.If advertising generates traffic without enough customers, the problem may be the offer, audience quality, creative message, landing page, pricing, trust, checkout, qualification or sales process.We diagnose the entire acquisition journey before deciding what needs changing.Performance problems are not automatically media-buying problems.

Question 11

How does Inso Digital measure performance marketing results?

Accepted Answer

We measure performance against business outcomes rather than relying only on advertising-platform metrics.Depending on the business, this can include customer acquisition cost (CAC), qualified cost per lead, conversion rate, pipeline, revenue, ROAS, contribution margin, payback period and customer lifetime value (LTV).Platform attribution helps optimise campaigns. CRM, ecommerce and financial data help determine whether marketing is actually creating valuable growth.

Question 12

How much should a business spend on paid advertising?

Accepted Answer

There is no universal advertising budget.The right paid-media budget depends on factors including customer value, margins, target CAC, cost per click, conversion rate, sales cycle and available demand.We normally work backwards from business economics to establish an acceptable acquisition cost and then invest enough to generate meaningful conversion data.Our approach is test → learn → prove → scale, rather than scaling spend based on assumptions.

Question 13

How long does performance marketing take to work?

Accepted Answer

The timeframe depends on the business model and buying cycle.An eCommerce brand generating daily purchases can often produce useful data much faster than a high-ticket B2B company with a multi-month sales cycle.We first aim to collect enough reliable data to determine what is working, why it is working and whether the economics justify scaling.

Question 14

Which industries does Inso Digital work with?

Accepted Answer

Inso Digital's performance marketing approach is designed to work across multiple industries because the strategy begins with the customer, economics, offer and buying journey, rather than an industry template.Strategies can therefore be adapted for sectors including eCommerce, SaaS, financial services, hospitality, travel, property, healthcare, education, beauty, professional services, home services and other B2B and B2C businesses.

Why Choose Inso Digital for Google Ads?

Not Vanity Metrics

There is no universal “good” CPA or ROAS.

Google Ads is only one part of the growth system.

We don’t “set and forget” campaigns.

Paid Search & PPC Strategy

Google Ads Account Audit

Campaign Architecture & Scaling

AI-Powered Google Ads Optimisation

Google Ads Creative & Asset Strategy

Conversion Tracking & Revenue Optimisation

Trusted by Ambitious Brands View Case Studies →

A live look inside how we structure, test and scale Google Ads across Search, Performance Max and the wider Google ecosystem. Strategy → Test → Measure → Optimise → Scale

Google Ads Creative Built for Every Placement Search · YouTube · Display · Gmail · Demand Gen · Performance Max

One strategy. Multiple formats. Consistent message. More opportunities to convert.

Search · Shopping · Performance Max · Demand Gen · YouTube

Google Ads Works Differently for Every Business Model

DTC & eCommerce

B2C Services & Local Businesses

B2B, SaaS & High-Ticket

Local & Multi-Location Businesses

Our Process: How We Build & Scale Google Ads

01 Audit & Growth Diagnosis

02 Tracking & Conversion Signals

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04 Controlled Launch & Testing

05 Optimise What Creates Value

06 Scale Profitable Demand

Turn Google Search Into Customers We build Google Ads systems around one goal: profitable growth. Capture high-intent demand. Turn searches into customers. Scale what works.

Build a Customer Acquisition System That Scales

Frequently asked questions