100,000+ Incremental Sellers Acquired Across Europe
20.9×Customer Value / CPA
$900 average customer value generated at a $43 acquisition cost
7 European markets
Scaled acquisition across
France, Germany, Italy, Spain, Poland, the Netherlands and Belgium.
63% CPA reduction
Across paid search + paid social
Via stategy testing, weekly data analysis, continous campaign optimisation, refine targeting and testing & scaling new creatives
26% activation rate
Converted acquired merchants into active sellers
Converted acquired merchants into active sellers
What I Led
From acquisition to activation to reduce churn
One system. Seven markets. Continuous learning.
01
Find the Right ICP then Multi-Channel Acquisition
Matched buyer and seller signals by market, then shifted budget across Google, TikTok, Meta, email, in-app and partnerships toward the strongest acquisition opportunities with dynamic budget allocation
02
Localised Market Strategy
Adapted media, targeting and messaging across 7 European markets instead of copying one strategy everywhere.
03
Create. Test. Learn.
Built a creative engine producing 200+ videos a month, testing UGC, TikTok trends, hooks and formats across markets.
04
Activation & Retention
Used email, in-app messaging, seller missions, milestone incentives and tailored education to move acquired merchants into active selling.
05
Spend Where It Matters
View through modelling, MMM, brand-lift experiment to identify true ROI of paid media and cannibalisation and make smarter budget decisions.
In-app messaging, Internal CRM outreach, seller missions, incentives and education, blog
Retain
Incentive strategy
Engagement programmes that helped reduce monthly churn by 4.3%.
Measure & Scale
Data tracking. optimise and modelling
VTA, MMM and incrementality testing to identify what actually created growth.
This Is What Scaling Looks Like
Real campaign data from the acquisition system behind the results.
¥26.3M deployed. ¥9.89 per conversion.
Built to acquire sellers at scale without losing efficiency
AI Max + Non-Brand Broad Search
Captured prospective merchants searching around selling online, ecommerce and marketplace-related intent, then used broad-match expansion, negative keywords and continuous search-term analysis to find new seller demand.
Brand Exact Keyword Search
Captured the highest-intent TikTok Shop seller searches with exact-match brand terms, tighter query control and dedicated budget management to convert existing demand efficiently.
Performance Max
Expanded seller acquisition beyond Search by using conversion signals, audience inputs and automated bidding across Google inventory to find additional merchant registrations.
Demand Gen
Created demand among prospective sellers who were not yet actively searching for TikTok Shop, using visual and video creative to introduce the seller opportunity and move them toward registration.
YouTube
Educated prospective merchants on why and how to sell through TikTok Shop, building consideration before pushing them further into the seller acquisition funnel.
Smart Bidding
Adjusted bidding strategy around seller-registration volume, campaign maturity and conversion quality, allowing Google to prioritise auctions more likely to generate valuable merchant acquisitions.
TikTok Ads
Used native video, UGC, influencer content and B2B-targeted Spark Ads to acquire prospective sellers, while amplifying high-performing organic content through paid distribution.
Meta Ads
Built paid-social acquisition and retargeting around seller behaviour, market signals and localised creative, using Meta to extend reach beyond TikTok’s existing audience.
YouTube
Used video to educate prospective merchants on the TikTok Shop opportunity, build consideration and support later seller registration across the funnel.
Creative Testing
Produced and tested 200+ video ads every month across seven markets, continuously rotating hooks, UGC concepts, trends, messages and formats to fight creative fatigue.
Influencer Audience Retargeting
Segmented influencer audiences using algorithmic behavioural tags and built 30-day retargeting journeys with localised creative and copy to convert engaged users into sellers.
Localisation
Adapted creative, copy and audience strategy by market rather than pushing one European campaign everywhere.
Budget Allocation
Compared performance across platforms, markets and creative cohorts, then shifted spend toward the combinations producing stronger seller-acquisition economics.
Show Teach Convert
Built image-led creative around seller success stories, step-by-step education, product opportunities and objection handling then distributed it across paid social, email and in-app journeys
$900 average customer value at $43 acquisition cost.
Frequently asked questions
What is InSo Digital Performance Marketing Agency
What is Google Ads
What is Meta Ads
What is TikTok Ads
What is LinkedIn Marketing
What is DTC & eCommerce Growth
What is B2B Lead Generation
What is Creative Strategy & CRO
Working With Inso Digital
Industries We Work With
How we do Analytics & Measurement
Mentorship & Growth Programs
A performance marketing agency helps businesses acquire customers and generate measurable revenue through paid advertising, creative strategy, conversion optimisation and data.Inso Digital builds customer acquisition systems across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads and other paid channels, with performance measured against outcomes such as profitable customers, qualified leads, pipeline and revenue , not just clicks or impressions.
Inso Digital does more than manage advertising accounts.We connect customer research, offers, creative strategy, paid media, landing pages, conversion tracking, CRM data and customer economics into one performance marketing system.Instead of simply trying to lower CPC or CPL, we identify what is actually limiting growth and optimise toward profitable customer acquisition, qualified pipeline and sustainable revenue growth.
Yes. Inso Digital provides performance marketing for both B2B companies and B2C/DTC brands.For DTC and eCommerce, we focus on profitable new-customer acquisition, conversion rate, average order value and customer lifetime value.For B2B, we focus on qualified leads, opportunities, pipeline and customer acquisition cost, rather than generating large volumes of low-quality leads.
We build and manage campaigns across platforms including Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads and Microsoft Advertising.Each channel has a different role. Google can capture existing demand, while Meta and TikTok can create and convert demand. LinkedIn can reach specific B2B decision-makers.We select platforms based on where your customers discover, research and buy, rather than forcing every client into the same media plan.
It depends on how your customers buy.Google Ads is particularly powerful when people are already searching for your product, service or solution. Meta Ads is strong for creating demand, reaching new audiences and using creative to generate interest before someone actively searches.For many businesses, the strongest strategy combines both: Meta creates demand and Google captures it.
We optimise beyond the form submission.For B2B lead generation, we connect advertising performance with lead qualification, CRM data, opportunities, sales outcomes and customer value wherever possible.That allows us to identify which campaigns actually produce commercially valuable prospects instead of teaching advertising algorithms to generate the cheapest possible leads.The goal is qualified pipeline , not inflated lead volume.
We combine paid media, creative testing, offers, landing-page optimisation and customer economics.Campaigns are evaluated against metrics such as new-customer acquisition cost, conversion rate, contribution margin, average order value and repeat purchase behaviour.This means we don't scale advertising simply because platform ROAS looks good. We scale when the underlying customer economics support profitable growth.
Yes. Creative strategy is a core part of performance marketing at Inso Digital.We research customer problems, desires, objections, awareness levels and buying motivations before developing creative concepts for platforms such as Meta and TikTok.Rather than producing dozens of nearly identical ads, we test materially different angles, offers, mechanisms, proof, hooks and formats to learn what actually makes customers buy.That aligns directly with your creative-testing framework.
Yes. Driving more traffic does not help if the website fails to convert it.We analyse message match, offers, page structure, calls to action, trust signals, forms, checkout friction and customer objections to identify where potential customers are dropping out.Improving conversion rate can increase customers and revenue without requiring the same increase in advertising spend.
More clicks are not always the answer.If advertising generates traffic without enough customers, the problem may be the offer, audience quality, creative message, landing page, pricing, trust, checkout, qualification or sales process.We diagnose the entire acquisition journey before deciding what needs changing.Performance problems are not automatically media-buying problems.
We measure performance against business outcomes rather than relying only on advertising-platform metrics.Depending on the business, this can include customer acquisition cost (CAC), qualified cost per lead, conversion rate, pipeline, revenue, ROAS, contribution margin, payback period and customer lifetime value (LTV).Platform attribution helps optimise campaigns. CRM, ecommerce and financial data help determine whether marketing is actually creating valuable growth.
There is no universal advertising budget.The right paid-media budget depends on factors including customer value, margins, target CAC, cost per click, conversion rate, sales cycle and available demand.We normally work backwards from business economics to establish an acceptable acquisition cost and then invest enough to generate meaningful conversion data.Our approach is test → learn → prove → scale, rather than scaling spend based on assumptions.
The timeframe depends on the business model and buying cycle.An eCommerce brand generating daily purchases can often produce useful data much faster than a high-ticket B2B company with a multi-month sales cycle.We first aim to collect enough reliable data to determine what is working, why it is working and whether the economics justify scaling.
Inso Digital's performance marketing approach is designed to work across multiple industries because the strategy begins with the customer, economics, offer and buying journey, rather than an industry template.Strategies can therefore be adapted for sectors including eCommerce, SaaS, financial services, hospitality, travel, property, healthcare, education, beauty, professional services, home services and other B2B and B2C businesses.
_edited_edited.png)
.jpg){kind=logo}
_edited.jpg)
_edited.jpg)
